President Nintendo Suntaro Furukava (Shuntaro Furukawa) commented on the high price of Nintendo Switch 2, emphasizing that it corresponds to the proposed game experience. He also noted that children who are not yet available to the purchase of a device can interact with the characters of the company outside the video games – in cartoons, thematic parks and other formats.
During a recent conversation with investors, one of the participants expressed concern that the cost of Switch 2 could limit children’s access to the platform. Furukava admitted that the new console is more expensive than previous systems, but said that Nintendo provides different opportunities to get acquainted with its heroes and outside the gaming devices. According to him, one of the goals is the gradual involvement of young gamers to the platform.
Indeed, Nintendo Switch 2 costs more than our previous gaming systems. We create different opportunities outside the consoles themselves so that children can get acquainted with the characters Nintendo and our game worlds – with the calculation that in the future they will still begin to play on our devices. We carefully monitor how the price can become an obstacle.
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In recent years Nintendo actively expands its presence outside the video game. The company opened thematic parks, released a successful cartoon "Brothers Super Mario in Cinema" (and prepares a sequel), and also launched a museum Nintendo In Japan.
At the same time, support for the original Switch will continue. Furukava confirmed that the company is still developing games for the first “switch”, and many of them will be available on both platforms. He also noted that the long life cycle of the console gives gamers more chances to discover her library.
Despite the higher price, Switch 2 demonstrates record sales: in the first 4 days after the release, more than 3.5 million devices were sold around the world. However, according to analysts, projects are not from Nintendo At the start of the new console, they dispersed modest circulations.